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Website Writing to Keep Those Search Engines Smiling


Darryl Harris - September 20, 2007
Keyword density should be on the top of your list when website writing for seo (search engine optimization, in other words building your site to include the elements search engines want to put you on the top of the listings).

Keywords are a word or phrase (up to three words), that you use to target, explaining to the engines what your site is exactly about. These should be sprinkled throughout your website, but you should not over use them. You should use just the right amount optimal for the engines.

You are endangering your site of being rejected or getting low rankings in searches repeating your keywords every other word or sentence.

The percentage of your keyword count equals the density for that word on a single web site.

To make it easily explained: say you have 100 words on your page. This is not counting symbols, etc., used in the HTML code. Then, you use your keyword 5 times in your website writing. All you do is divide the number of keywords by total words on your page.

Now all we have to do is divided 5 by 100. But remember since your keyword density is a percentage of your pages total word count, you need to multiply it by 100 ( part of the formula, not the word count in this example), so we have .05 x 100 = 5%

Do not exceed the accepted standard of most search engines which is between 3% and 5% for your density. This will cause the engines to believe you are trying to trick them to get high rankings.

This rule applies for every page on your site, not just the home page. Here are some simple steps to check your page for your density:

Simply choose a page you would like to check. Then, copy and paste the content into a word-processing program like Word or Word Perfect.

Now that you have it pasted into your word-processing program go to the 'Edit' menu and click 'Select All'. Then in the 'Tools' menu select 'Word Count'. Write the number of words you have on that page on a sheet of paper.

Go to the 'Find' function located in the 'Edit' menu. Now in the 'Find' field type in the keyword you want to check. In the 'Replace' type that same word so you do not change your content.

When you have finished the replace function, you will see the count of how many times it found that word. That is how many times your keyword is used in your content.

You can now figure your keyword density by using this info of total word count and total keywords in the formula you know have. Make the search engines smile when they see your site by using the standards you have now learned when website writing. About the author
Darryl Harris flips for joy getting free traffic to his web sites from writing articles. See the tool he used to get one of his articles #1 on Google in 2 days at his website traffic site - seotrafficreviews.com. Darryl gives you the info you need to get your web site traffic there.

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