Are you SEOptimised?
Did you know that unless a website comes up on the first two pages of search results, it will probably never be visited. No one can guarantee that your website will rank top of Google and the other leading search engines. It takes a lot of hard work and planning to make sure it does but, with the right on and off-site optimisation, you will see positive results!
Search Engine Optimisation - known as "SEO" in the web industry - requires careful strategic planning of website content and structure. This prioritises search engines to offer your website to users who are searching for your product or services. Without optimisation it is likely that your website will not rank above all the online "clutter" to your targeted audience.
Research shows that users search by 2 ways, using search phrases to find a ‘specialist hub’ and using links from that site or secondly by a targeted search, using keywords like; ‘name’, ‘product’ or by ‘person’ to find the official website.
SEO techniques should start from the initial concept of the design, right through to the end product including cross media marketing to stand out from the competition on and off-line. For maximum added value retro SEO techniques can also be applied to your existing website.
By Ben Smith
Professional Website Design Weston-Super-Mare - website design somerset
About the authorI, Ben Smith specialise in Website design, graphic design, search engine optimisation (SEO), affordable print and website hosting. Ten years experience in logo design, letterhead design, business card design, compliment slip design, leaflet design, poster design. Based in Weston-Super-Mare, Somerset, covering Bristol, Bath, Swindon, Cardiff, Taunton, Clevedon, Portishead, Weston-Super-Mare and the South West UK.
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